Independence Day Anthem Echoed Nationwide by PiX’s Metahuman

Jakarta, August 17, 2024 — Indonesia’s Independence Day is always a special occasion, celebrated by people from all walks of life in diverse and meaningful ways. In today’s digital era, technological innovation adds a new dimension to this celebration — bringing fresh and creative approaches to honor the nation's freedom. One of the most exciting recent examples comes from a collaboration between PiX Animation and Prisma Advertising, who have introduced a groundbreaking way to celebrate Independence Day.

Renowned for their expertise in visual technology, PiX Animation unveiled a captivating 3D anamorphic animation as part of the #MerdekaBersuaraBarengPrisma campaign. The content features a beautifully rendered metahuman character named Ayu, performing Indonesia’s Independence Day anthem and inviting the public to sing along. The campaign doesn’t stop at stunning visuals, Prisma Advertising elevated the experience with a cutting-edge social media scraping technology that enables real-time audience interaction.

This innovative integration allows users to celebrate interactively via X (formerly Twitter) by sending out messages of Independence Day wishes. These tweets are then displayed live on giant LED screens, including the iconic LED Harmoni and LED Djakarta Theater, among other prominent Prisma Advertising videotron locations across Jakarta, ensuring the celebration reaches a wide audience.

The collaboration between PiX Animation and Prisma Advertising in combining 3D anamorphic content with interactive social technology is a compelling example of how digital innovation can transform traditional celebrations into immersive, communal experiences. With the public actively participating through social media, this year’s Independence Day becomes not only a commemoration but also a vibrant celebration of unity, creativity, and modern patriotism. Don’t miss your chance to take part in this innovative tribute, let’s continue to celebrate our freedom with a spirit of togetherness and innovation.